Marketing Holistically

By Mike Switzer

Published May 2, 2018 at 5:19 AM EDT

Most businesses know they need to have an advertising and marketing campaign, but with today’s ever-evolving media marketplace, many are confused about how to develop it. Our next guest says that she believes a holistic approach is best.

Mike Switzer interviews Marion Crawford, owner of Crawford Strategy an award winning marketing and PR firm in Greenville, SC.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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