Spending Marketing Money Efficiently

17 hours ago

Ray Owens
Credit Mike Switzer/SC Public Radio

When a business owner looks at their marketing budget, they need to determine the best place to spend that money.  Where is the business getting the most bang for its buck?  Our next guest says that measuring your return on your marketing investment can be a confusing process indeed but is possible.

Mike Switzer interviews Ray Owens, CEO of the Greenville, SC consumer insights firm DXM.