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Recording Industry Active in South Carolina, but Faces Challenges from Technology

  As recording technology continues to improve, recording studios are finding themselves in an ironic struggle to survive against that very technology. The owners of two recording studios in the Columbia area say they often find themselves being undercut by technology that allows many artists to record at home and skip the recording studio altogether – or almost. Studios still produce a higher quality, more professional job, so, like many industries affected by technology, the Jam Room and Strawberry Skys are finding ways to work with the home recorders, many of whom record parts at home and bring their results to the studios to be refined and improved.