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Recording Industry Active in South Carolina, but Faces Challenges from Technology

  As recording technology continues to improve, recording studios are finding themselves in an ironic struggle to survive against that very technology. The owners of two recording studios in the Columbia area say they often find themselves being undercut by technology that allows many artists to record at home and skip the recording studio altogether – or almost. Studios still produce a higher quality, more professional job, so, like many industries affected by technology, the Jam Room and Strawberry Skys are finding ways to work with the home recorders, many of whom record parts at home and bring their results to the studios to be refined and improved.

Tut Underwood is producer of South Carolina Focus, a weekly news feature. A native of Alabama, Tut graduated from Auburn University with a BA in Speech Communication. He worked in radio in his hometown before moving to Columbia where he received a Master of Mass Communications degree from the University of South Carolina, and worked for local radio while pursuing his degree. He also worked in television. He was employed as a public information specialist for USC, and became Director of Public Information and Marketing for the South Carolina State Museum. His hobbies include reading, listening to music in a variety of styles and collecting movies and old time radio programs.