South Carolina Business Review

The importance of design in marketing

By Mike Switzer

Published May 16, 2024 at 6:30 AM EDT

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Brynley Farr, founder of ByFarr Design in Columbia, S.C.

A lot of factors go into a company’s marketing plan, such as branding, design, packaging. Then are the various advertising media: Internet, social (of course), broadcasting, print, which our next guest says could even include your own magazine. How does a business owner navigate all of this? Mike Switzer interviews Brynley Farr, founder of ByFarr Design in Columbia, S.C.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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