The Great Misunderstanding of Risk

By Mike Switzer

Published February 19, 2019 at 5:30 AM EST

There are many factors involved in achieving financial independence, however our next guest says that a critical one is also one of the most misunderstood. He calls it the “Great Misunderstanding of Risk”.

Mike Switzer interviews Bryan Ballentine, a certified financial planner in Greenville, SC.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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