Digital Marketing in the 21st Century?

By Mike Switzer

Published June 22, 2017 at 5:32 AM EDT

The Spartanburg Area Chamber of Commerce recently named our next guest’s company their “Small Business of the Year”, recognizing their work in digital marketing. So, we thought we’d invite him to our studio today to check in on the latest trends in web site design, social media, and all things Internet.

Mike Switzer interviews Charles Refshauge, co-founder of A-Line Interactive in Spartanburg.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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