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Upstate Company Awarded for Enhanced Learning Technology

Phillip Riddle
Mike Switzer/SC Public Radio
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Last year, our next guest’s company was highlighted on this program for their assistance in the progress being made at Clemson University’s Center for Automotive Research in Greenville, SC, in particular the student-run Deep Orange project.  The company was then recognized for their efforts in this area of “augmented reality” with the 2019 InnoVision Award for Technology Integration.

Mike Switzer interviews Phillip Riddle, president and CEO of SeeDaten in Duncan, SC.

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.