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Changes in Consumer Behavior Post-Pandemic

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There is no doubt that the pandemic and resulting quarantines have caused some perhaps permanent shifts in consumer attitudes and behavior.  Which is why our next guest’s company has begun conducting studies to discover how consumers in our area (North and South Carolina) are making decisions about their health and safety, travel, personal finances, buying and shopping habits, and work situations.  What are they discovering?

Mike Switzer interviews Fenton Overdyke, director of research at Chernoff Newman in Columbia, SC.

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.