There is no doubt that the pandemic and resulting quarantines have caused some perhaps permanent shifts in consumer attitudes and behavior. Which is why our next guest’s company has begun conducting studies to discover how consumers in our area (North and South Carolina) are making decisions about their health and safety, travel, personal finances, buying and shopping habits, and work situations. What are they discovering?
Mike Switzer interviews Fenton Overdyke, director of research at Chernoff Newman in Columbia, SC.