South Carolina Business Review

Midlands sensor company wins small business award

By Mike Switzer

Published March 15, 2023 at 5:30 AM EDT

It’s just a fact that the older we get the more we fall. And of course, the population continues to age so more people are falling and sometimes they not only can’t get up, but are also unable to let anyone know. Our next guest’s company is using sensors to detect when a person falls and that technology led them to receiving the most recent small business award from Innovision. Mike Switzer interviews Victor Hirth, co-founder and chief medical officer of Asset, LLC in Columbia, SC.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

See stories by Mike Switzer