© 2024 South Carolina Public Radio
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations

Not My Job: Designer Jonathan Adler Gets Quizzed On New Coke

Brad Barket
Getty Images for Bing

Back when he was a student at the Rhode Island School of Design, Jonathan Adler was told that he'd never make it as an artist, and he should go be a lawyer. But Adler continued making his pottery, and today his design empire includes 26 stores named for him all over the world.

We've invited Adler to play a game called "We know you love it, so we're changing it!" Thirty years ago the Coca-Cola company introduced New Coke, which is legendary as both the most disastrous and most successful product launches of all time. We'll ask Adler three questions about the strange but true saga of New Coke.

Copyright 2021 NPR. To see more, visit https://www.npr.org.