'Like We Care': Marketing to the MTV Generation

By Sheilah Kast
Published January 2, 2005 at 12:00 AM EST
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In his new novel Like We Care, novelist Thomas Matthews skewers hip-hop culture, the MTV generation and the corporate world that markets to them. Matthews tells NPR's Sheilah Kast he hopes his novel will alert parents to the ugly side of the music their children listen to.

Copyright 2005 NPR

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Sheilah Kast
Sheilah Kast joined NPR in November 2003 as the weekend newscaster for "PBS/NPR Newsbrief," the hourly 30-second television news reports produced by NPR for PBS stations.