South Carolina Business Review

SC hot steel considered “coolest thing”

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Earlier this year, the S.C. Manufacturers Alliance held a contest to name the “Coolest Thing Made in SC”. The general public was asked to suggest S.C.-made products for the honor resulting in 175 nominations and our next guest’s company receiving the inaugural winner’s trophy. Mike Switzer interviews Mike Lee, vice president and general manager of Nucor Steel Berkeley in Huger, SC.

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Mike Switzer
After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.
See stories by Mike Switzer