When the Internet gave rise to spam email and pop-up ads, many experts forecast the end of old-fashioned direct mail marketing. However, you’ve probably noticed that it still finds its way to your old-fashioned mailbox. Our next guest says that the right analytics is what still keeps it alive. Mike Switzer interviews Steve Godwin, president of Analytic Marketing Partners in Greenville, SC.
Can better analytics make junk mail obsolete?
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