South Carolina Business Review

Winemaking in the South

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City Scape Winery in Pelzer, S.C.
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While our state is not known for its wine, we are home to about a dozen wineries. One is run by our next guest and his wife, and their Upstate winery has been growing and expanding since the early days of the pandemic. Mike Switzer interviews Josh Jones, owner of City Scape Winery in Pelzer, SC.

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.