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The goal is to rein in drug price increases while increasing the chance that patients will get the medication that works best for them. It's an idea that's getting increasing private-sector traction.

Los Angeles restaurateur Joe Pytka went to a charity auction in Italy and doled out $35,000. His purchase: a huge white truffle. It's believed to be the largest sum ever paid for such a fungus. Robert Siegel interviews chef Alain Giraud, who works at Pytka's West Hollywood restaurant, Bastide, about what he'll do with the truffle.

NPR's Howard Berkes and New York Times Magazine ethicist Randy Cohen discuss the dilemma of William Gooch of South Holland, Illinois. He got lucky enough to win a lottery to purchase hard-to-get baseball tickets. He wonders whether it's right to sell a ticket to his friend for more than face value.

The Indian car company Tata unveils a four-seat automobile that will sell for just $2,500. The Nano would be available later this year, and is aimed at people who might otherwise purchase a motorcycle.

Ski industry giant Vail Resorts aims to finalize its purchase of Crested Butte Mountain Resort, a ski area that's prided itself on being anti-corporate.

While Harry Potter has grown to become a huge a marketing event, the book series is still, at its heart, a literary event. Critic-at-large John Powers considers kids today lucky to have that experience. He compares it to his experiences purchasing and reading the Hardy Boys mysteries as a child.

NPR's Brooke Gladstone talks with Noah Adams about Turner Broadcasting and Time-Warner. According to the media giant, federal regulators have agreed to its 7.5-Billion-dollar purchase of Ted Turner's cable empire. With the addition of the Turner Broadcasting System, Time-Warner would leap over Disney/ABC to become the biggest media conglomerate in the world. Federal Trade Commissioners are expected to take a final vote on the deal on Friday.

Noah Adams speaks with Andrea Stillman, a former assitant to photographer Ansel Adams. The rights to his works in their digital form have been purchased by a Micrsoft sudsidiary. Ms. Stillman believes Mr. Adams would be pleased. He embraced technology and while he never felt the photographic printing process could be replaced, he would have appreciated, in Ms. Stillman's opinion, digital technology as a creative tool.

A tax watchdog group seeks to change a tax law that gives small business owners a tax break on the purchase of SUVs and light trucks. The vehicles can be depreciated more quickly than cars for tax purposes. NPR's Bob Edwards talks with Aileen Roder of Taxpayers for Common Sense.

At an auction in Moscow, a little-known investment group purchases oil producer Yukos' largest subsidiary for $9.3 billion, about half its value. The Russian government says Yukos owes $28 billion in back taxes. Hear NPR's Renee Montagne and Natalie Nougarede of Le Monde.