About 30 years ago, our next guest's company founder started experimenting with adding alcohol to his grandma's homemade custard recipe. Since he lived in Kentucky, the alcohol of choice was bourbon, of course. However, alcohol doesn't freeze, which is why the only such products you've seen, says our next guest, are things like low-alcohol popsicles. But the Kentuckian's alcohol ice cream breakthrough came last year and the secret process is now patent pending and the company has decided to make South Carolina it's home base.
Mike Switzer interviews Jenn Randall-Collins, CEO of JB's PR%F, headquartered in Columbia.