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Business Financial Management During a Pandemic

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The stress the global pandemic has put on the business community has added new dimensions to the science of cost controls.  How does one manage costs when everything is broken?

Mike Switzer interviews Mark Cecchini, chair of the School of Accounting at the Darla Moore School of Business at the Darla Moore School of Business at the University of South Carolina in Columbia, SC.  This is Part 2 in our weekly series entitled “Managerial Insights-Supporting Businesses During an Uncertain Time”, which will be followed up with a live Zoom conference this coming Monday, May 4th at 3pm.

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.