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Transitioning Your Company to Successfully Exit the Virus Crisis

Dr. Donald J. Schepker
University of S.C.

As the economic shutdown/reopening has occurred and will continue to occur in phases, many companies are still in a state of shock and struggling to identify and grab a hold of these transitional stages in order to prepare to successfully exit this crisis.

Mike Switzer interviews Dr. Donald J. Schepker, is an assistant professor of strategic management and the research director in the Center for Executive Succession at the Darla Moore School of Business at the University of South Carolina in Columbia, SC.  This is Part 3 in our weekly series entitled “Managerial Insights-Supporting Businesses During an Uncertain Time”, which will be followed up with a live Zoom conference on this topic this coming Monday, May 11th at 3pm.

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.