Event Marketing When There Are No Events

By Mike Switzer

Published July 9, 2020 at 5:30 AM EDT

We are all well aware of the effect the pandemic has had on charities and other organizations, such as universities, concert venues, etc. that depend heavily on events for revenue. So you can imagine what has also happened to our next guest’s company which specializes in event marketing and sponsorships.

Mike Switzer interviews Rick Jones, CEO of Fishbait Marketing in Charleston, SC.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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