“B” is for Bob Jones University. Bob Jones University [BJU] is a private institution founded in 1927 by the evangelist Bob Jones, Sr., at College Point, Florida. During the Depression the school relocated to Cleveland, Tennessee, in 1933 and later, in 1947, to Greenville, South Carolina. Since the 1980s, enrollment in some 150 undergraduate and graduate majors has remained around five thousand. Wary of any secular standards of education, BJU eschews accreditation by external agencies, although it is state-certified to offer degrees from the bachelor’s level through the Ph.D. The university has strict codes of conduct governing relations between the sexes and leisure behavior. Although highly critical of popular culture, Bob Jones University has developed strong academic programs in communications media, ranging from music to cinema, and is noted for the high quality of its operatic and theatrical productions.