"H" is for Howard, Frank James (1909-1996). Football coach. After graduating from the University of Alabama in 1931, Howard accepted a position as assistant coach at Clemson under head coach Jess Neely. When Neely departed in 1940, Howard was chosen as his replacement. As head coach, Howard directed the Clemson football program for the next thirty years (1940-1969). His teams compiled a 165-118-12 record, earned eight conference championships (two Southern, six Atlantic Coast) and appeared is six postseason bowl games. Howard established several traditions that have become a part of the pageantry associated with a Clemson football—including the team’s traditional entrance into the stadium by running down a hill at the east end zone Frank James Howard’s final resting place on Cemetery Hill overlooks Memorial Stadium and the football field that bears his name.