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Surviving the Next Recession

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While it’s been such a long time since the last recession, that one was such a particularly bad one that business owners stay concerned about the looming threat of another one.  Our next guest’s company was founded during that Great Recession, so his perspective on how to survive and adapt may be useful.

Mike Switzer interviews Chris Manley, CEO and co-founder of Engenius, a digital marketing agency in Greenville, SC.

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.