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History professor and author R

NPR

Published April 21, 1994 at 12:00 AM EDT

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2: History professor and author R. LAURENCE MOORE. His new book is "Selling God: American Religion in the Marketplace of Culture." (Oxford) MOORE explores the relationship between spiritualism and consumerism in this country over a two-century span. He develops his theses with examples from the lives as such American personalities as P. T. Barnum, Cecil B. DeMille and Sylvester Graham, inventor of the Graham cracker.