Donate

Play Live Radio

Next Up:

0:00

0:00 0:00

Available On Air Stations

SC Public Radio's statewide network is experiencing intermittent outages and programming issues due to ongoing infrastructure upgrades. Our team is working to keep these disruptions to a minimum and to resolve issues that do arise. Streaming on this site, the SCETV App, the NPR App, and smart speakers is unaffected.

Tom Kelley is the General Manager of IDEO

Fresh Air

Published February 8, 2001 at 12:00 AM EST

TOM KELLEY is the General Manager of IDEO, a design firm that has created some of the most successful and well-often used products, such as the first Apple mouse, Polaroids I-Zone instant camera, the Palm V pilot, the Crest Neat Squeeze standup toothpaste tube, and the Oral-B soft grip kids toothbrush. The company is known for its innovation, cutting-edge design, and attention to how products are used in real-life situations. His new book is The Art of Innovation: Lessons in Creativity from IDEO, Americas Leading Design Firm. (Currency/Doub