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McDonald's Tries To Put The Brakes On Steep Decline

NPR

Published December 9, 2014 at 1:35 PM EST

McDonald’s reports that its sales in the U.S. fell 4.6 percent last month compared to a year ago — more than double what analysts expected. It comes after a 4.1 percent sales drop in September.

The fast food chain is trying to simplify its menu, enhance marketing and “implement a more locally driven organizational structure,” according to a press release.

Jason Bellini of The Wall Street Journal joined Here & Now‘s Robin Young to discuss what’s happening with McDonald’s.

Guest

Jason Bellini, video reporter and senior producer for the Wall Street Journal. He tweets @jasonbellini.