South Carolina Business Review

Another niche market unveiled

By Mike Switzer

Published November 29, 2023 at 6:30 AM EST

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Although we’ve been doing this show for over 23 years, we continue to learn about niche segments of the business world that we hadn’t heard of before. And so it goes with our next guest’s company, owner of a local franchise that specializes in paving and maintaining parking lots. Mike Switzer interviews Charlie Mimms, who along with his wife, Melissa, own and operate Everline Coatings in Columbia, SC

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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