South Carolina Business Review

Lancaster County SC attracting new business

By Mike Switzer

Published December 14, 2023 at 6:30 AM EST

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Tom Sliker, president and CEO of Broadstreet.net

In case you didn’t know, Lancaster County is one of the fastest-growing counties in our state, probably in part, because it is in the Charlotte metro area. Our next guest’s digital marketing company has decided to tap into some of that growth by opening a new office there. Mike Switzer interviews Tom Sliker, president and CEO of Broadstreet.net headquartered in Camden, SC.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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