South Carolina Business Review

Improving Google search results for your company can be free and easy

By Mike Switzer

Published May 9, 2024 at 6:30 AM EDT

Ways To Subscribe

Allison Mertens, marketing director with EVG Media in Greenville, S.C.

Most business owners know how important it is to have their company show up on the first page of search engine results, like Google, when someone is looking for products or services their business offers. But our next guest says it's not just WHAT you say about your company but HOW you say it that determines if the name of your business will appear near the top--or at all--on page one of Google search results. Mike Switzer interviews Allison Mertens, marketing director with EVG Media in Greenville, SC.

Tags

Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

See stories by Mike Switzer