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Preserving history preserves quality of life

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Mike Switzer, host of the South Carolina Business Review

Quality of life is very important to a company’s decision on where to locate, and the city or town’s history can certainly play a part. Our next guest’s organization was recently honored for its historic preservation efforts. Mike Switzer interviews John Sherrer, director of preservation at Historic Columbia in Columbia, S.C.

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.