Cracking the B2SB Market
Have you ever tried selling something to the owner of a local shop or franchise? Our next guest says that small business owners tend to be elusive and can often leave marketers scratching their heads trying to figure out how to get their message across. That's why he formed an agency that is focusing on the fast growing segment of marketing known as Business to Small Business or B2SB.
Mike Switzer interviews Dan Gliatta, managing partner at Cargo, headquartered in Greenville, SC.