Intellectual Property Moves Business
Intangible assets, such as patents and copyrights, represent approximately 80 percent of the value of the companies that make up the Standard & Poors 500 stock index. Plants and equipment and other hard assets comprise only 20%. And that's why our next guest says that successful companies often outperform their competition when they are innovating through the creation and protection of this intellectual property.
Mike Switzer interviews Dirk Brown, director of the Faber Center for Entrepreneurship at the University of South Carolina, the host organization for the international business summit on Innovation and Intellectual Property coming to Wild Dunes resort on the Isle of Palms from April 29 – May 1.