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Is Online Marketing All You Really Need?

Most pr/marketing companies will advise and create strategies for your business for all types of media.  However, our next guest believes that in today's digital age, having an expert in online marketing is the most valuable help your company can receive.  And his company has decided to narrow their focus even further, to the travel and tourism industry.

Mike Switzer interviews Stuart Butler, chief operating officer for Fuel, based in Myrtle Beach, SC.

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.