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Is Your Business Etiquette “OK”?

Pam Eyring

  Most of us have used the hand gesture for “OK”, when you make a circle with your index finger and thumb.  This is, of course, perfectly acceptable in American business circles but that same symbol in many parts of Europe is actually a vague obscenity - not the thing you want to do when pitching to a European client. And that's only one example of how cultural respect can play such a huge role in today's international business world and there are many more.

Mike Switzer interviews Pamela Eyring, owner of the Protocol School of Washington.  She lives and works in both Washington, DC and Columbia, SC and has worked with heads of state, CEOs of  Fortune 500 companies and four-star generals.

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.