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Business
South Carolina Business Review

Face-to-Face Marketing Still Alive

By Mike Switzer
Published October 16, 2015 at 4:48 AM EDT
Steve Hoffman

  In today's Internet-based world it may surprise you to know that there are still almost a quarter-million unique trade shows occurring around the world each year. According to our next guest, that is a good example of how important face-to-face marketing still is.

Mike Switzer interviews Steve Hoffman, president of Skyline Exhibits and Design in Greenville, SC.

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Mike Switzer
After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.
See stories by Mike Switzer