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LowCountry Chefs Launch Cookbook-Writing School

  If you asked your favorite chef, whether he or she works at a restaurant or at home, if they would like to write their own cookbook, you would probably be told yes. However, many of these cooks don't because it can be a daunting task to write any book, much less one that requires a lot of instruction and pictures. After ten years of writing their own very successful cookbooks, our next guest and his brother decided to teach others how to do it within a two-day intensive workshop.

Mike Switzer interviews Matt Lee, co-founder of Cookbook Boot Camp in Charleston, SC.​

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.