How Do You Sell When Your Competitor's Price is Lower?
A lot has changed in the world of business since the Great Recession. For example, there seems to be more price sensitivity among consumers than ever before. If you are a salesperson, how do you respond to this, especially when you find out that your competitor’s price is lower than yours?
Mike Switzer interviews Bill McCrary, founder and CEO of Sandler Training South Carolina, a Columbia-based professional services firm that specializes in leadership and sales force development.