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Business
South Carolina Business Review

Online Electronics Search Becomes More Transparent

By Mike Switzer
Published January 14, 2016 at 5:28 AM EST
Mike Switzer
Mike Switzer

  The Internet just keeps getting more confusing.  Just when you thought your online search results were giving you the unbiased answers you sought, our next guest points out that most of them are actually showing you the web sites first that will pay them finder's fees.  That's why he started his own search company.

Mike Switzer interviews Clark Mickel, founder of Badazoom, in Greenville, SC.

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Mike Switzer
After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.
See stories by Mike Switzer