One popular catchphrase in business these days is “customer experience”. It's such a competitive world, that making sure the customer has the right experience is paramount. Our next guest says that one solution is known as design thinking: using empathy, creativity and collaboration to design products and services that will create the desired customer experience.
Mike Switzer interviews Marc Bolick, U.S. Managing Partner for Design Thinkers Group, in Greenville, SC.
