Most people know that patents, copyrights, and trade secrets are examples of intangible assets on a company's balance sheet. But what you may not be aware of is that approximately 80 percent of the value of the Standard & Poor 500 is comprised of these types of assets. And our next guest says that this doesn't mean that these companies are overvalued as much as it shows how important innovation and intellectual property are to success in today's increasingly competitive business environment.
Mike Switzer interviews Dirk Brown, director of the Faber Entrepreneurship Center at the University of South Carolina in Columbia, the host organization for their annual Innovation & Intellectual Property Summit coming to Wild Dunes April 19th - 21st.
