Specialization Key for Charleston PR Company

By Mike Switzer

Published April 1, 2016 at 5:31 AM EDT

Eleven years ago, our next guest decided to break out on her own and start a public relations business. She says her success has been a result of specialization and has also resulted in dozens of young college graduates calling and looking for work in the marketing communications industry.

Mike Switzer interview Colleen Troy, President of Touchpoint Communications in Charleston, SC.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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