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Finding the Right Salesperson

Mike Switzer
Mike Switzer

  While a business owner knows that nothing happens in their company until someone sells something, our next guest says that he is finding a lot of employers who are wasting a great deal of money and time trying to find the right person with the right combination of skills and attitude to effectively sell their products and services.

Mike Switzer interviews John Carroll, founder of Unlimited Performance, Inc. in Mt. Pleasant, SC.

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.