Our next guest’s production company has won more regional and national Addy awards than any other South Carolina company. And she says her success comes from helping companies ask themselves "Why do our customers want us?" As an example, she says just open your closet, reach in and pull something out and ask yourself, "Why is this in here? Does it work for me? Is it building my personal brand, or is it getting in the way?" And she says you can do this with your whole life. Mike Switzer interviews Lorie Gardner, president and founding partner of Mad Monkey in Columbia, SC.
"What Are You Doing in My Closet?"
Mike Switzer/SC Public Radio
