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Digital Marketing Challenges Small Businesses

South Carolina Business Review logo

  If you are a small business owner, you know you need to be doing digital marketing, such as Facebook, Twitter, Groupon.  But you also know how complicated and time-consuming these efforts can be and how limited the amount of time is that you have over and above the time you spend just managing your business.  That’s why there are now online companies, that will manage this for you.  And our next guest just started a new one.

Mike Switzer interviews Trey Rust, president of Crowdreach in Charleston, SC.

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.