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Mobile Career Guidance Emerges from Beaufort

South Carolina Business Review logo

Do you remember what your career plans were when you graduated from high school?  Were you going to college for a specific degree for that career?  Or were you just going to wing it for a while?  Oftentimes, these decisions can put high school students into a quandary of indecision.

Mike Switzer interviews Ian Leslie, co-founder of Vireo Labs in Beaufort, SC, creators of a new mobile app for these students.

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.