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Does Your Business Have the Write Stuff?

South Carolina Business Review logo

It may surprise you to hear this, but our next guest says that it is not uncommon for a company to not have any written documentation describing how their business actually works: who does what, what does what, what connects to what, and on and on.  That's not you, is it?

Mike Switzer interviews Kasie Whitener, president and founder of Clemson Road Consulting in Columbia, SC.

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.