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Upstate Company Bringing Experiential Design to College Sports

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Experiential graphic design may not be a term many of us are familiar with but it is increasingly becoming the preferred method for companies and organizations to connect with their customers.  Retail, entertainment, hospitality, and sports industries, in particular, are immersing their environments with rich graphics and digital technologies to educate and delight their users and visitors.  Our next guest’s Upstate company is right in the middle of this growing trend and is specifically targeting college sports.

Mike Switzer interviews Christina Harrell, president and co-founder of Jack Porter in Greenville, SC.

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.