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Handling the Challenges of Entrepreneurship

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Most people realize that starting and operating your own business takes a lot of work.  Our next guest says she knows what it’s like to be one of these exhausted, stressed, overworked entrepreneurs with not much time left over for the loved ones in their lives.  Which is why she wrote a book in an effort to help those with what she calls “lifestyle deficit disorder”.

Mike Switzer interviews Cokie Berenyi, founder of a business and two nonprofits in Charleston, SC and author of  “Perfect Day: An Entrepreneur’s Guide to Curing Lifestyle Deficit Disorder and Reclaiming Your Business, Your Relationships, and Your Life”.

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.