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Improving Job Skills With Anthropology

South Carolina Business Review logo

For many decades our state’s colleges and universities have been providing professional development courses for our business community.  But one caught our eye recently that certainly seems to stand out from traditional offerings, one that shows how using anthropology can help you advance your career.

Mike Switzer interviews Dr. Melissa Vogel, a professor of anthropology and director of the Business Anthropology Program at Clemson University.

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.