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Myrtle Beach Prepping for SC's First Bowl Game

South Carolina Business Review logo

You may have heard that South Carolina finally has a college football bowl game.  And while that game won’t be played until next season, preparations are already underway to ensure that the event will succeed, bringing with it a successful economic impact.

Mike Switzer interviews Karen Riordan, president and CEO of the Myrtle Beach Area Chamber of Commerce in Myrtle Beach, SC, home of the 2020 Myrtle Beach Bowl.

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.