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Southern Women Featured in New Book

South Carolina Business Review logo

For the past five years, our next guest’s national magazine has branched out into the book publishing market with a hardback featuring stories about pioneering, visionary Southern women.  The latest edition includes more than 100 such luminaries including Loretta Lynn, Reese Witherspoon, and 15 from South Carolina such as Nikky Finney and Nikki Haley.

Mike Switzer interviews Amanda Heckert, with Garden and Gun Magazine in Charleston, SC, publishers with Harper Collins of Southern Women, A Celebration of the Women Redefining the Region.

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.